Essentially Amsterdam directory
What you get with each plan
This page explains every part of the plans for your business listing: what it is, what it does for you and what you need to do. Free costs €0, Premium €179 per year and Premium Plus €199 per month, plus VAT.
In every plan, also Free
Your photo, name, category and neighbourhood
What it is: The basic card every business in the directory has: one main photo, your business name, the kind of business you are and the neighbourhood you are in.
What you get: People who browse a category, for example cafes or language schools, see you in the list and can open your page.
How it works: Your card is already there. When you claim it, you can change the photo and correct anything that is wrong.
What you need to do: Claim your listing and check the details. A new main photo should be at least 1200 pixels wide.
Your address and your location on the map
What it is: Your full address on your page, with your location shown on the map.
What you get: Customers see straight away where you are and how close you are to them.
How it works: We place you on the map from your address.
What you need to do: Check that your address is right. If you move, change it on your private listing page.
Your phone number, email and website, with buttons to call, email or visit
What it is: Your phone number, email address and website on your page, each with its own button.
What you get: Visitors can call you, email you or open your website with one tap, also on their phone.
How it works: The buttons appear by themselves for every detail you have filled in.
What you need to do: Make sure the phone number, email address and website are the ones you want customers to use.
Your opening hours
What it is: Your opening hours for every day of the week, including the days you are closed and split hours such as a lunch break.
What you get: Customers know when they can come by, so nobody arrives at a closed door.
How it works: You fill in your hours once; they show on your page straight away.
What you need to do: Enter your hours on your private listing page and change them when they change, for example around the holidays.
Your Google star rating
What it is: The star rating your business has on Google, for example 4.6.
What you get: A good rating builds trust before someone has even visited you.
How it works: We take the number from your public Google listing. We never change or filter it. The number of reviews and a link to read them come with Premium.
What you need to do: Nothing. To raise your rating, ask happy customers to leave a Google review.
The Owner verified mark, so customers know your details are right
What it is: A mark on your listing that shows the owner of the business has checked it.
What you get: Customers can trust that your phone number, address and opening hours are up to date.
How it works: We check every claim by hand, usually the same day. After that you get a private link to edit your listing whenever you like.
What you need to do: Claim your listing and keep your details up to date through your private link.
Premium adds
Shown at the top of your category, with a bigger card
What it is: Premium and Premium Plus listings are shown above the free listings in their category, with a bigger card.
What you get: People who browse your category see you first, before the businesses around you.
How it works: The order changes by itself as soon as your plan is active. When several paid businesses are in one category, they share the top places.
What you need to do: Nothing.
A photo gallery and a video on your page
What it is: A gallery of up to 12 of your own photos, with a full-screen slideshow, and one video from YouTube or Vimeo on your page.
What you get: Customers see your place, your products or your work before they visit, which makes the choice easier.
How it works: You upload the photos and paste the video link on your private listing page. You can change the order or replace photos whenever you like.
What you need to do: Choose your best photos. If you have a video on YouTube or Vimeo, paste its link. We do not make the video for you.
Extra buttons on your page for WhatsApp, your menu and bookings
What it is: Clear buttons at the top of your page: WhatsApp, Menu and Book.
What you get: Customers can send you a WhatsApp message, look at your menu or make a booking straight from your page.
How it works: Each button appears only when you have filled it in, so there are never empty buttons.
What you need to do: Add your WhatsApp number, the link to your menu and the link to your booking system on your private listing page.
Extra sections on your page: your team, events, offers, job openings, news and links
What it is: Your listing page becomes a small website of your own: up to 3 team members with photo and role, up to 5 events, 5 offers, 5 job openings, 5 news items and 10 extra links.
What you get: A reason for customers to come back, and one place to announce what is new, from a special offer to a job opening.
How it works: Past events and expired offers disappear from your page by themselves.
What you need to do: Add and change the sections on your private listing page whenever you like.
A longer description of your business, written so you are found on Google (€149 value)
What it is: We write a proper description of your business, in Dutch and in English, with headings.
What you get: Your listing can show up on Google when people search for what you offer in your area, and send those visitors to you.
How it works: We write it around the searches your customers make: the type of business you are, your neighbourhood and your services. For example "Italian restaurant in De Pijp" or "bike repair in Amsterdam Noord".
What you need to do: Tell us anything we should mention. You can edit the text yourself afterwards.
Your number of Google reviews, with the best quotes picked out
What it is: Next to your star rating, your page shows how many Google reviews you have, with a link to read them, and a few of the best lines from your reviews.
What you get: Visitors see at once that many people recommend you.
How it works: We pick the lines from your public Google reviews. We never write or change a review.
What you need to do: Nothing.
No other businesses shown on your page
What it is: A free listing page ends with a list of other businesses nearby. On a Premium page that list is removed.
What you get: A visitor who came for you stays with you, instead of being shown your competitors.
How it works: This changes by itself as soon as your plan is active.
What you need to do: Nothing.
A report on how easy you are to find online (€99 value)
What it is: A report that shows how your business appears on Google and in other online directories.
What you get: You see where your details are wrong or missing, for example an old phone number or different opening hours on another site, and how you compare with similar businesses.
How it works: We create the report for you and send it to you as a PDF.
What you need to do: Nothing. Read the report and fix what it points out, or ask us to help.
See a sample report (PDF) →
One ad in the Essentially Amsterdam newsletter (€199 value)
What it is: One ad per paid year in the daily Essentially Amsterdam newsletter, the morning email about news, events and openings in Amsterdam. It is clearly marked as an ad.
What you get: Your business in front of the newsletter readers, with a link to whatever you choose: your own website, an offer or an event.
How it works: You decide what the ad says and where it links to. We design it for you and agree the date with you.
What you need to do: Send us your text, the link and a photo or your logo.
Our tip: ads that give newsletter readers a discount or a special deal get a much higher response. For example 10% off, or a free coffee for anyone who mentions the newsletter.
Who reads it: about 2,100 subscribers, with an open rate of around 54%. Readers are educated urban professionals in the Amsterdam area, largely English-speaking, many of them internationals and expats.
Premium Plus adds
We look after your Google Business Profile (€250 value)
What it is: Your Google Business Profile is the box with your details, photos and reviews that appears on Google Search and Google Maps.
What you get: We keep it complete and correct: opening hours, holiday hours, photos, description, services and categories. A complete profile helps people who search find you and contact you.
How it works: You give us manager access to your profile. We make the changes and keep it up to date every month.
What you need to do: Give us access (we explain how, it takes a few minutes) and tell us about changes, such as when you close for a holiday.
We post on your social media for you (€500 value)
What it is: Regular posts on your Facebook and Instagram, written, planned and published for you.
What you get: Your accounts stay active without you having to think about it.
How it works: We write the posts using your own photos and news, and schedule them. You can ask us to change or remove a post at any time.
What you need to do: Connect your accounts and send us photos and news now and then.
Replies to your Google reviews, written for you with AI (€299 value)
What it is: Every new Google review gets a polite, personal reply, written with AI in the language of the review.
What you get: Customers see that you listen, and you save the time of writing every reply yourself.
How it works: When a review comes in, a reply is written in your tone and posted on your Google profile. If you prefer, replies to negative reviews come to you first.
What you need to do: Connect your Google Business Profile.
A chat assistant on your page that answers customers day and night (€599 value)
What it is: A chat window on your listing page that answers your customers' questions, 24 hours a day, 7 days a week.
What you get: Customers get an answer straight away, also in the evening and at the weekend. The assistant replies in Dutch or English, whichever the customer writes in, and can take a name and phone number or point the customer to your booking page.
How it works: We train it on your own information: your website, opening hours, menu or services, and the questions your customers usually ask. When it cannot answer, it hands the conversation over to you. You can read every conversation.
What you need to do: Give us your information and a list of questions customers often ask, with your answers.
Missed a call? The caller gets a text or WhatsApp back straight away (€99 value)
What it is: When you cannot answer the phone, the caller automatically gets a message back by text or WhatsApp.
What you get: Fewer lost customers: the caller knows you will get back to them and can reply by message instead of calling someone else.
How it works: We set up the message for you, for example "Sorry we missed your call, how can we help?". Their reply comes to you.
What you need to do: Tell us the wording you want. We go through the phone setup with you; it depends on your phone provider.
Messages that bring past customers back (€199 value)
What it is: A series of messages to people who have been your customers before, by email, text or WhatsApp, with a reason to come back, such as an offer.
What you get: More repeat visits from people who already know you.
How it works: We write the messages and send them, and replies come to you.
What you need to do: Give us a list of past customers who have agreed to hear from you, and the offer you want to make. Only people who gave permission are contacted.
A QR code and printed cards that ask customers for a review (€49 value)
What it is: A QR code that opens the page for leaving a Google review for your business, and printed cards with that code for your counter or tables.
What you get: More Google reviews, because happy customers can leave one in seconds.
How it works: We make the QR code and the cards for you.
What you need to do: Put the cards where customers see them, for example at the till.
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Links to your Instagram, Facebook and other social media
What it is: Links to your accounts on Instagram, Facebook, LinkedIn, TikTok, YouTube and X.
What you get: Visitors can follow you and see your latest posts and photos.
How it works: Each link shows as a button on your page.
What you need to do: Paste the links to your accounts on your private listing page.
Included in: All plans, also Free
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