Essentially Amsterdam directory
How each plan brings you more customers
Every feature: what it is, what it does for your business and what it takes from you. Free costs €0. Premium is €179 a year and Premium Plus €199 a month, plus VAT.
In every plan (including the Free plan)
Your address and a map pin, so customers walk straight to your door
What it is: Your full address on your page, with your location shown on the map.
What you get: Customers see at a glance where you are and how close, and walk straight to your door.
How it works: We place you on the map from your address.
What you need to do: Check that your address is right. If you move, change it on your private listing page.
Call, email and website buttons, so customers reach you in one tap
What it is: Your phone number, email address and website on your page, each with its own button.
What you get: Visitors call, email or open your website with one tap, also on their phone. No hunting for your number.
How it works: The buttons appear by themselves for every detail you have filled in.
What you need to do: Make sure the phone number, email address and website are the ones you want customers to use.
Your opening hours, so nobody turns up at a closed door
What it is: Your opening hours for every day of the week, including the days you are closed and split hours such as a lunch break.
What you get: Customers know when to come, so nobody arrives at a closed door and goes elsewhere.
How it works: You fill in your hours once; they show on your page straight away.
What you need to do: Enter your hours on your private listing page and change them when they change, for example around the holidays.
Your photo, name, category and neighbourhood, in front of everyone browsing your area
What it is: The basic card every business in the directory has: one main photo, your business name, the kind of business you are and the neighbourhood you are in.
What you get: People browsing your category, cafes or language schools for example, find you in the list and click through to your page.
How it works: Your card is already there. When you claim it, you can change the photo and correct anything that is wrong.
What you need to do: Find your business in our directory and click Claim this listing on its page. Then check your details and send the form.
Your Google star rating, so customers trust you before they walk in
What it is: The star rating your business has on Google, for example 4.6.
What you get: A good rating wins trust before anyone has walked in.
How it works: We take the number from your public Google listing. We never change or filter it. The number of reviews and a link to read them come with Premium.
What you need to do: Nothing. To raise your rating, ask happy customers to leave a Google review.
The Owner verified mark: proof to customers that your details are right
What it is: A mark on your listing that shows the owner of the business has checked it.
What you get: Customers can trust that your phone number, address and opening hours are right, and choose you with confidence.
How it works: We check every claim by hand, usually the same day. After that you get a private link to edit your listing whenever you like.
What you need to do: Claim your listing and keep your details up to date through your private link.
Extra features you get with Premium and Premium Plus
Your ad in the Essentially Amsterdam newsletter, in front of about 2,100 readers in Amsterdam (€199 value)
What it is: One ad in the daily Essentially Amsterdam newsletter, the morning email about news, events and openings in Amsterdam.
What you get: Your business in the inbox of our readers, linking wherever you choose: your website, an offer or an event.
How it works: You decide what the ad says and where it links to. We design it for you and agree the date with you.
What you need to do: Send us your text, the link and a photo or your logo.
See an example newsletter with your ad →
Our tip: ads that give newsletter readers a discount or a special deal get a much higher response. We see the best results with discounts of 20% or more.
Who reads it: about 2,100 subscribers, with an open rate of around 54%. Readers are educated urban professionals in the Amsterdam area, largely English-speaking, many of them internationals and expats.
Top of your category with a bigger card: customers see you before your competitors
What it is: Premium and Premium Plus listings are shown above the free listings in their category, with a bigger card.
What you get: Everyone browsing your category sees you first, before your competitors.
How it works: The order changes by itself as soon as your plan is active. When several paid businesses are in one category, they share the top places.
What you need to do: Nothing.
No competitors on your page: a customer who comes for you stays with you
What it is: A free listing page ends with a list of other businesses nearby. On a Premium page that list is removed.
What you get: A customer who came for you stays with you. Nobody shows them your competitors.
How it works: This changes by itself as soon as your plan is active.
What you need to do: Nothing.
WhatsApp, menu and booking buttons that turn visitors into bookings
What it is: Clear buttons at the top of your page: WhatsApp, Menu and Book.
What you get: Customers WhatsApp you, check your menu or book straight from your page, while they are still keen.
How it works: Each button appears only when you have filled it in, so there are never empty buttons.
What you need to do: Add your WhatsApp number, the link to your menu and the link to your booking system on your private listing page.
Your Google review count and your best quotes, right where customers decide
What it is: Next to your star rating, your page shows how many Google reviews you have, with a link to read them, and a few of the best lines from your reviews.
What you get: Visitors see at once how many people recommend you, in their own words.
How it works: We pick the lines from your public Google reviews. We never write or change a review.
What you need to do: Nothing.
A longer description, written to get you found on Google (€149 value)
What it is: We write a proper description of your business, in Dutch and in English, with headings.
What you get: Your listing can show up on Google when people search for what you offer in your area, and send those customers to you.
How it works: We write it around the searches your customers make: the type of business you are, your neighbourhood and your services. For example "Italian restaurant in De Pijp" or "bike repair in Amsterdam Noord".
What you need to do: Tell us anything we should mention. You can edit the text yourself afterwards.
A photo gallery and a video that sell your place before anyone walks in
What it is: A gallery of up to 12 of your own photos, with a full-screen slideshow, and one video from YouTube or Vimeo on your page.
What you get: Customers see your place, your products or your work before they visit, which makes choosing you easy.
How it works: You upload the photos and paste the video link on your private listing page. You can change the order or replace photos whenever you like.
What you need to do: Choose your best photos. If you have a video on YouTube or Vimeo, paste its link. We do not make the video for you.
Extra sections for your team, events, offers, job openings, news and links
What it is: Your listing page becomes a small website of your own: up to 3 team members with photo and role, up to 5 events, 5 offers, 5 job openings, 5 news items and 10 extra links.
What you get: A reason for customers to come back, and one place to push what is new, from an offer to a job opening.
How it works: Past events and expired offers disappear from your page by themselves.
What you need to do: Add and change the sections on your private listing page whenever you like.
An Editor's Choice badge for your own website, so every visitor sees you are recommended
What it is: A badge for your own website that says your business is an Essentially Amsterdam Editor's Choice for 2026.
What you get: A ready-made seal of approval for your website, square or wide, in English or Dutch. It links to your listing here, so visitors see who recommends you.
How it works: On your owner page you copy a short piece of code with one click. You, or the person who looks after your website, paste it into your site.
What you need to do: Paste the code into your website, for example in the footer or on your homepage.
See the badge on the example page →
What the badge looks like:
Two versions, square and wide. Put the one that fits on your website; it links to your page in our directory.
A findability report: see where customers fail to find you online, and what to fix (€99 value)
What it is: A report that shows how your business appears on Google and in other online directories.
What you get: You see exactly where customers lose you: an old phone number, wrong opening hours on another site, a missing listing. And how you compare with similar businesses.
How it works: We create the report for you and send it to you as a PDF.
What you need to do: Nothing. Read the report and fix what it points out, or ask us to help.
See a sample report (PDF) →
Your own QR code on printed cards that turn happy customers into Google reviews (€49 value)
What it is: A QR code that opens the page for leaving a Google review for your business, and printed cards with that code for your counter or tables.
What you get: Happy customers leave a Google review in seconds, right there at the till, while they are still smiling. More reviews make you stand out to the next customer.
How it works: We make the QR code and the cards for you.
What you need to do: Put the cards where customers see them, for example at the till.
We print your own QR code on cards for your counter and tables. A happy customer scans it at the till and lands straight on your Google review page: no searching, no typing, a review in seconds. More good reviews make you stand out on Google and help pull in new customers.
Premium Plus: we do the marketing work for you
Missed a call? The caller gets a text or WhatsApp back at once, before they ring your competitor (€99 value)
What it is: When you cannot answer the phone, the caller automatically gets a message back by text or WhatsApp.
What you get: Fewer customers lost to a missed call: the caller hears from you straight away and replies by message instead of ringing your competitor.
How it works: We set up the message for you, for example "Sorry we missed your call, how can we help?". Their reply comes to you.
What you need to do: Tell us the wording you want. We go through the phone setup with you; it depends on your phone provider.
Your Google Business Profile, run for you: complete, current and ready to win the click on Google Maps (€250 value)
What it is: Your Google Business Profile is the box customers see on Google Search and Google Maps, often before they ever see your website.
What you get: We keep it complete and sharp: opening hours, holiday hours, photos, description, services and categories. A complete profile helps you show up when people nearby search, and turns those searches into calls and visits.
How it works: You give us manager access to your profile. We make the changes and keep it up to date every month.
What you need to do: Give us access (we explain how, it takes a few minutes) and tell us about changes, such as when you close for a holiday.
Every Google review answered for you, written with AI in your tone (€299 value)
What it is: Every new Google review gets a polite, personal reply, written with AI in the language of the review.
What you get: Every reviewer, and everyone reading along, sees that you listen. And you never write a reply yourself again.
How it works: When a review comes in, a reply is written in your tone and posted on your Google profile. If you prefer, replies to negative reviews come to you first.
What you need to do: Connect your Google Business Profile.
We run your website and put everything from your Premium page on it: photo slideshow, video, Google reviews, testimonials and more (€199 value)
What it is: We take over the management of your own website and keep it up to date for you.
What you get: Everything that sells you on your Premium page works on your own website too: the photo slideshow, your video, your Google reviews with the best quotes, customer testimonials, your team, events, offers, job openings and news. No web designer to chase, no evenings spent on it yourself.
How it works: We keep your website running, make the changes you ask for and add what is new on your Premium page, so the two always match.
What you need to do: Give us access to your website (we explain how) and tell us what you would like changed.
A 24/7 chat assistant that answers customers and takes their details while you sleep (€599 value)
What it is: A chat window on your listing page that answers your customers' questions, 24 hours a day, 7 days a week.
What you get: Customers get an answer straight away, also in the evening and at the weekend. The assistant replies in Dutch or English, whichever the customer writes in, and can take a name and phone number or point the customer to your booking page.
How it works: We train it on your own information: your website, opening hours, menu or services, and the questions your customers usually ask. When it cannot answer, it hands the conversation over to you. You can read every conversation.
What you need to do: Give us your information and a list of questions customers often ask, with your answers.
Win-back messages that bring past customers through your door again (€199 value)
What it is: A series of messages to people who have been your customers before, by email, text or WhatsApp, with a reason to come back, such as an offer.
What you get: Brings back people who already know and like you, the easiest customers to win.
How it works: We write the messages and send them, and replies come to you.
What you need to do: Give us a list of past customers who have agreed to hear from you, and the offer you want to make. Only people who gave permission are contacted.
We post on your social media for you, so your accounts never go quiet (€500 value)
What it is: Regular posts on your Facebook and Instagram, written, planned and published for you.
What you get: Your accounts stay busy and keep you in front of customers, without you lifting a finger.
How it works: We write the posts using your own photos and news, and schedule them. You can ask us to change or remove a post at any time.
What you need to do: Connect your accounts and send us photos and news now and then.
![Top [count] Travel Blogs to Follow - OnToplist.com](https://www.ontoplist.com/images/ontoplist31.png?id=6a8dcf108f478)
Links to your Instagram, Facebook and other social media, so new customers follow you
What it is: Links to your accounts on Instagram, Facebook, LinkedIn, TikTok, YouTube and X.
What you get: Visitors follow you and see your latest posts, so you stay on their mind.
How it works: Each link shows as a button on your page.
What you need to do: Paste the links to your accounts on your private listing page.
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