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Heineken reports sales volume rise despite restructuring and European drop

Strong demand in Asia and Africa helped the Amsterdam-based brewing giant offset falling volumes across Europe and the Americas.

Essentially Amsterdam staff · Published August 6, 2026 at 4:52 p.m. CEST · 2 min read

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Heineken reported a slight increase in beer sales volume for the first half of the year, driven largely by growth across Asia, Africa, and the Middle East.

Total revenue for the Amsterdam-based brewer reached €14.8 billion, representing a 2.7 percent increase. Net profit rose by over 10 percent compared to the same period last year, topping €1.2 billion.

Regional sales split and local job cuts

Despite the overall volume gain, sales in Heineken’s major markets lagged. European volumes fell by 0.6 percent, while shipments across North and South America dropped by 3.4 percent.

The financial results come amid a broader corporate restructuring announced earlier this year. The company aims to eliminate between 5,000 and 6,000 positions over two years, with around 3,000 jobs already cut in the first six months, including roles at its headquarters in Amsterdam.

Climate risks and leadership changes

Company leadership reiterated its full-year expectations for operating profit growth, noting that strategic changes were progressing quickly.

However, executive board member Harold van den Broek expressed concern over persistent hot weather and low water levels in Europe, which could push up river transport costs even if water supplies to breweries remain unaffected.

Sales of the core Heineken brand itself grew by 5.3 percent to 3.16 billion liters, helped by strong demand for Heineken Silver and zero-alcohol options. The company is also preparing for a transition at the top, with Rafael Oliveira set to take over as chief executive officer on October 1.

Source: Het Parool

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