More Dutch music venues, clubs, and festival organizers are setting up their own ticket resale systems.
Moving resales in-house allows organizers to control pricing, avoid inflated markups, and communicate directly with attendees.
Nijmegen music venue Doornroosje launched its platform in February, requiring buyers to create an account so staff know who is attending and fraud risks stay low.
Controlling prices and waiting lists
Festival organizers have also adopted the approach to keep tickets affordable for fans.
Into The Great Wide Open, a 6,000-capacity festival held on Vlieland, introduced its resale system two years ago using a waiting list where cancelled tickets pass automatically to the next person in line.
Amsterdam-based organizer Dekmantel handles resales internally as well for its events in the Amsterdamse Bos and in Tisno, Croatia.
In response to the shift across music venues and nightlife, third-party platform TicketSwap introduced a model in May of last year that lets organizers set price floors and gain visibility over buyers.
