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Homeowners association opens platform to report aggressive heat pump and battery sales

Vereniging Eigen Huis warns that misleading sales tactics and high pressure are targeting property owners investing in home energy upgrades.

Essentially Amsterdam staff · Published August 6, 2026 at 4:07 p.m. CEST · 2 min read

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The Dutch homeowners’ association Vereniging Eigen Huis has launched a dedicated reporting platform following an influx of complaints regarding misleading energy product sales tactics.

Property owners attempting to make their homes greener report being pressured into rushed contracts for heat pumps and residential battery systems.

High pressure and unclear costs

According to the association, salespeople are using aggressive techniques to close deals immediately on the doorstep or over the phone.

Some companies allegedly issue vague cost estimates, demand massive upfront deposits, or falsely claim to represent official government bodies and utility suppliers.

The issue is coming to light as more residents install sustainable hardware to offset high utility bills and meet national emission targets.

Risks to the energy transition

Vereniging Eigen Huis director general Cindy Kremer stated that while residents are motivated to invest in green technology, misleading promises harm public confidence in the broader energy transition.

She noted that signing contracts under high pressure often leads to unexpected financial distress and substandard equipment installations.

Data gathered through the new online intake point will be handed over to national market regulators to help identify systematic corporate abuse.

How property owners can protect themselves

The association recommends that residents never accept a high-value quote on the spot without taking time to compare alternatives.

Anyone considering major energy equipment upgrades should secure independent professional guidance and verify all written contract conditions before submitting a deposit.

Source: NL Times

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