How to Choose a Florist in Amsterdam

Essentially Amsterdam Life · July 21, 2026

Flowers are an ordinary weekly purchase in Amsterdam rather than an occasion one, and arriving at a birthday or a housewarming without a bunch is noticed.

Below are six florists, then where else to buy, what is in season, and the habits that keep cut flowers going twice as long.

Florists to try first

The six here split by what you actually want from a florist: something made to order, something to carry home in five minutes, or a plant rather than cut stems.

Days matter more than hours in this trade, and three of the six are shut on Mondays while one does not open at all until Thursday.

FlowerLovesMe

Loose, organic-style bouquets are the house look at FlowerLovesMe, which works the Nieuwe Spiegelstraat among the antique dealers and opens seven days, from eleven on Sundays.

No florist in the city carries more reviews at a flat five stars than its 238.

A.P Bloem

Bespoke work is the whole proposition at A.P Bloem on the Kerkstraat, where arrangements are built to order and the stated reference points are wild fields and the Golden Age.

A five-day week, nine to five, with Sundays and Mondays closed, and 170 reviews at 4.9.

Wildernis

Wildernis is as much garden centre as florist, selling plants, garden furniture and outdoor goods alongside cut flowers from the Bilderdijkstraat in Oud-West.

It opens every day of the week, though Monday does not begin until one in the afternoon, and its 258 reviews are the most of any shop on this list.

Flower Atelier Menno Kroon

Design-led floristry with a concept-store front, Menno Kroon also handles funeral and farewell flowers, which not every shop here will take on.

Cornelis Schuytstraat in Oud-Zuid is the address, open six days from nine to six, on 53 reviews at 4.5.

Jantje Boeketje

A kiosk rather than a shop, Jantje Boeketje takes orders by phone and by WhatsApp and can be paid at a distance, which suits sending flowers to somebody else’s door.

It stands on the Van Limburg Stirumstraat in the Staatsliedenbuurt and opens only Wednesday to Saturday, with 62 reviews at five stars.

Bloembinderij Rosa

Rosa is the northern option and a weekend one, shut from Monday to Wednesday and then open Thursday through Sunday, closing an hour earlier on the last of those.

Statenjachtstraat sits well north of the IJ, which makes this a shop for people who already live in Noord, and its 68 reviews come in at 4.7.

Where else to buy, and what each is for

The day markets are the cheapest route to an everyday bunch, and the flower stalls at the Albert Cuypmarkt in De Pijp and the Ten Katemarkt in Oud-West run Monday to Saturday.

A neighbourhood florist costs more and earns it when the bouquet has a job to do, because you are paying for the arranging and for someone who knows what came in fresh that morning.

The Bloemenmarkt on the Singel is not the third option visitors expect: it sells mostly bulbs, seeds and souvenirs, and it is not where anyone local buys flowers.

The Dutch habit

A bosje bloemen is the default small gift for a dinner, a birthday or a new flat, and nobody expects it to be elaborate.

A seasonal bunch off a stall reads as exactly right, which makes this one of the cheapest ways to get the local etiquette correct.

What is in season

Tulips run from midwinter to early May and are cheapest at the height of it, followed by peonies in late spring and then sunflowers and dahlias through the summer.

Winter falls back on hardier stems and greenery, and a florist steering you toward what arrived that week rather than what you asked for is doing you a favour.

Nearly all of it passes through the flower auction at Aalsmeer, twenty minutes south-west of the city, which is why even a stall bunch here tends to be fresh.

Making them last

Cut a couple of centimetres off the stems at an angle before they go in the vase, and strip any leaf that would sit below the waterline.

Change the water every two days rather than topping it up, and keep the vase out of direct sun and away from the fruit bowl, since ripening fruit gives off the gas that ages flowers fastest.

Tulips are the exception worth knowing about: they carry on growing in the vase and lean toward the light, so turn them.

The full list of Amsterdam florists carries addresses, opening hours and phone numbers.