Amazon takes the largest cut from third-party merchants among digital retail platforms operating in the Netherlands. In August 2026, the company charged sellers an average commission fee of 19.7% per item sold.
By comparison, French retail platform Cdiscount was the cheapest option among the platforms surveyed. The site charged merchants an average commission rate of 11.2% per transaction.
The figures come from a study by Duivendrecht-based e-commerce specialist FiveX, which evaluated fee structures across the country’s ten largest digital retail marketplaces. Across all ten surveyed platforms, the average commission fee was 14.5%.
Rates across major platforms
Marketplaces frequently use commission rates as a competitive tool to lure independent merchants onto their platforms. Aside from the extreme ends of the spectrum, fees across most major operators clustered closely together.
The standard deviation across all ten platforms was 2.25 percentage points. Platforms such as Cdiscount, MediaMarkt, and Allegro all sat below the market average for selling costs.
Bol, the country’s largest marketplace, also charged less than the overall market average, with an average seller commission rate of 14.2%.
Electronics retailers MediaMarkt and Fnac charged almost identical rates, registering average commission fees of 13.7% and 13.6% respectively. Earlier in the year, Amazon announced that it had updated its fee schedules for selling partners.
Orders and additional merchant fees
The study analysed more than 50 million individual retail orders, of which 5 million occurred in the most recent quarter.
The investigation focused exclusively on direct sales commissions. The data did not include expenses for order fulfilment, shipping, or advertising on the platforms.
Those supplementary services make up a significant portion of the total expenses merchants face. Factoring in logistics and promotional charges could yield a different cost comparison across the various platforms.
