Meet Amsterdam over breakfast
Every day at 07:00, thousands of people open Essentially Amsterdam to plan their day: what to do tonight, where to eat, what changed in their part of town. That is the moment your business can say hello.
Newsletter: last 4 weeks, measured by beehiiv (3 November 2026). Website: last 30 days, measured by Google Analytics (5 November 2026). The letter goes out every morning at 07:00. Download the media kit (PDF) ↓
Good company for your brand
A morning letter people signed up for themselves, read over coffee rather than scrolled past.
Relevant and woven in
Every morning we get Amsterdam talking. We write your message in the same style as the rest of the letter and place it where it fits, so it reads as part of the edition rather than an interruption.
Safe for your brand
We stay away from politics and controversy. Your ad appears among local stories, events and tips that readers signed up for themselves: a setting your brand can rely on.
Clear results
Each ad has its own tracked link. The day after it runs we send you the opens and clicks for that edition, straight from our mailing platform: real figures, not estimates.
Do it yourself, or let us do it
Grab a single spot online, or ask us to put a run together for you.
Book it yourself
- No phone call needed
- Small and large budgets
- You choose the product and the day
- One day or a whole week
We plan it for you
- A plan built around your goal
- Mix products and dates
- Copy and design by our team
- Add The Hague as well
Not sure where to start? Drop a line to info@essentiallyamsterdam.com and we will suggest something.
What you can book
🛒 How booking works
Top Spot
Sits directly under our morning intro, before the first story. Everyone who opens the letter sees it first. Made for launches, openings and big nights out.
Classified
Two or three sentences in our Classifieds box, with a link. Handy for a new menu, a sale, a course with places left or a room to rent.
Banner
A full-width picture ad halfway down the letter, between the day's events and the jobs. Only one per edition, so nothing competes with it.
Featured Event
Your event goes first in that day's listings, with a photo and a few lines in our tone on why it is worth the trip. One per edition.
Quick Feature
A short write-up with a photo that sends readers to the page you choose. We draft it, you sign it off.
Feature Story
A real story about your business, set among our regular items: an opening, a look behind the scenes or a useful how-to. We write it, and it goes out on our social channels too.
Solo Send
An extra email of its own, sent to every subscriber, about your business only. Your words, your photos, your button.
Job Listing
Your vacancy at the top of our daily Jobs list, in front of English-speaking professionals who live here.
Gift Guide Spot
One product in our Sinterklaas and Christmas gift guides, with a line on why it makes a good present and a link to buy it.
Instagram Post
A post about you on @essentiallyamsterdam with your handle tagged, for people who follow the city on Instagram.
Instagram Reel
A short video about you on @essentiallyamsterdam, also posted to our Facebook and Threads.
Site Top Banner
A wide banner right under the menu on every page of essentiallyamsterdam.com for a whole week: the news, guides, What's On, the jobs board and the directory. About 20,000 page views a month.
Site Sidebar Banner
The classic 300 x 250 ad at the top of the sidebar on every article and guide page, for a whole week. The easiest way to be seen on the site.
Letter + Site
Our two strongest spots on the same day: the Top Spot in the morning letter and the Site Top Banner on every page of the website. One picture, one booking, a lower price than booking both.
Pick your day
Questions
Can you make the ad for me?
Yes. Send us your logo, a few lines about your offer and any photos you have, and we write or design the ad and send you a proof to approve.
Are prices with or without VAT?
Prices are excluding 21% Dutch VAT. Your invoice shows the VAT separately.
Can I book more than one day?
Yes. Book several days in the calendar, or email us to plan a run.
What do I get afterwards?
A short report: the date and place of your ad, how many people opened that letter and how many clicked your link.
Who reads Essentially Amsterdam?
People who live and work in Amsterdam, many of them internationals, who want to know what is happening in their city each day.
Want to say hello to Amsterdam?
Book one spot to try it, or ask us for a plan.