Supermarket chain Albert Heijn is adjusting its long-running savings stamp system, making it significantly slower for shoppers to fill a digital booklet.
Beginning September 7, customers will receive one purchase stamp for every 2 euros spent on groceries, compared to the current rate of one stamp per 1 euro.
Slower progress for shoppers
Subscribers to the paid AH Premium program will also see their earn rate halved. They will soon earn one stamp per 1 euro spent, down from the current two stamps per euro.
The store’s savings program has existed for over 70 years and is used by an estimated 1.5 million people across the Netherlands. In 2021, the company phased out physical paper stamps, moving the entire system into its mobile app, though old paper booklets remain redeemable.
Supermarket cites program costs
The changes have drawn criticism from shoppers online, with some viewing the move as a disguised cost-cutting measure or a push to drive more sign-ups for paid subscriptions.
Albert Heijn stated that the adjustment is necessary to keep the savings program viable while expanding other promotional discounts.
