University of Amsterdam researchers design non-addictive social media features

Researchers at the University of Amsterdam are collaborating with young people to design social media features aimed at reducing screen time and digital distraction.

The project, named Scrollternatives, focuses on replacing habit-forming mechanics like infinite scrolling and autoplaying videos with design choices that give users better control over their habits.

Designing for digital well-being

Part of a broader research initiative called SpaceTeen, the project brings together scientists, designers, social organizations, and youth. Project lead Sindy Sumter noted that many young people report spending more time on social platforms than they want to, but find it difficult to stop.

During design workshops, participants developed concepts for less intrusive feeds. Suggestions included a timeline that automatically pauses after a set time limit while keeping messaging functions open, as well as breaking usage into shorter sessions with built-in break reminders.

Focusing on platform design

Other concepts explored included dynamic app backgrounds that gradually shift from day to night to signal time passing, alongside algorithm changes that emphasize posts from local contacts.

The team is targeting specific design choices known to prolong app engagement, such as default push notifications, endless video feeds, and variable reward algorithms.

According to Sumter, adjusting interface design is a more straightforward way to foster healthier habits than trying to moderate millions of individual posts.

Developing a working prototype

The workshops highlighted that while young people recognize the downsides of constant digital stimulation, stopping entirely is rarely practical because these platforms remain essential for maintaining friendships.

The project is now entering its next phase, where researchers plan to combine these ideas into a practical prototype. Beyond app interfaces, the broader program is also exploring digital time-management tools, peer role models, and better physical hangout spots as offline alternatives.

Source: Emerce